Kathryn and Janine are two therapists who came to me with an idea for a tool that would help kids communicate better.
A Penny For Your Thoughts is a simple deck of communication cards, created to help kids sort through their emotions, identify the causes, and work through potential skills to help them process each situation.
The deck consists of 4 different cattegories: Emotion, Person, Place, and Skill, each with a cooresponding color.
With a target age group of 4 and up, I immediately thought of bright colors and simple illustrations to motivate the kids to use them while understanding the imagery. It was important to create a consistent style to unify all 108 cards and keep it clear. Before diving into a steady work flow, I presented Kathryn and Janine with a branding system of color schemes and fonts, and a clearly laid out process for how we could efficiently work together in producing a large number of cards. As we continued on, the the unified style kept the deck together. I am happy with the set of cards we've created to help kids. I hope that these cards reach the kids who need them most and even the ones who we don't think do. I was shy as a kid and I'm sure I would have benefited from something like this. I think sometimes children don't often know how to speak up in this way. We need to advocate for them and help them along as they battle through this scary but beautiful world.
Children work through the cards in the order that works best, but here is an example:
1. How am I feeling?
2. Who made me feel that way?
3. Where did I feel this way?
4. What skills can I use to feel better?
For more information on the product, its creators, and how to preorder your own to help the kids you know, visit A Penny For Your Thoughts
Social and Emotional Learning (SEL)
"Social and emotional learning (SEL) is the process through which children learn and apply the skills necessary to manage their emotions, set and achieve positive goals, feel and show empathy for others, and make responsible decisions.
SEL is based on the understanding that the best learning for children happens in the context of connected relationships, where learning can truly be challenging, engaging, and meaningful. Learn More about SEL at Collaborative for Social and Emotional Learning (CASEL)."
Classfare is a thoughtfully designed men’s publication of curated stories on style, brands, products, the people behind them, and insight on simplifying the day to day. I’m a big fan of what they’ve assembled, both visually and informatively. They often collaborate with local makers, support small businesses and take care to create an aesthetically pleasing online read. I had a lot of fun with these and was happy to be a part of the great things they are sharing at Classfare. These are for Issue #4’s article, “Don’t Sweat it”, feel free to click through and explore this and all current and past issues..
Article Written By Jonathan Lim
Jennifer Louden, is, I imagine, a human who lights up a room when she enters. Her presence alone can breathe life into a mundane, struggling situation. She has been in the world of helping people see and work towards being their truest selves for over 25 years. She's written best selling books, led groundbreaking workshops, and hosted continuously encouraging tutorials on how to be awesome, (in the simplest of terms). She wanted one place to be the center of all of her teachings; a place for women to return to, for reliably motivating resources. This is The Oasis. I created several hand inked and water colored illustrations, and transformed those into use for social media. Her current site is in progress but, the designer in me put a few images together to create my own peek at a dream website.
From Jennifer Louden:
"The Oasis is an audio experience I deliver to you each and every week.
You show up for one hour a week with me and our fabulous community of soul sisters so that you can show the hell up for the rest of your life.
Each week I’ll help you discover or remember your true priorities, recommit to your dreams, and maintain focus on what’s truly important to you – whether it’s to write a book, start a business, learn to paint, or simply relax. And I’ll help you notice what’s not working, what’s in your way, and melt those patterns and habitual choices away.
All that’s required is that you show up excited to live your truest life."
Branding + Inspiration
Original Artwork | ink + watercolor
I'm into juice and coffee, so this one was a no-brainer to make me instantly happy to make. I literally connected with the owners while ordering juice. Next thing I know I'm in my hallway, hand painting a giant piece of wood in patterns of fruit, veggie and coffee related goodness.
Chan and Margaux are the kindest humans and I was honored to work BIG, away from my usual hand held sized artwork.
To arrive at this design I went through a series of layouts, finally landing on the idea of using imagery of the very things we were advertising. I illustrated fruits, veggies, coffee beans, and coffee equipment in ink and then scanned them into Illustrator to arrange into various patterns. Then I narrowed it down to the one that complemented the text and shape of the board the best.
After penciling onto the board with help from a projector, I colored everything with a few different brands of paint pens, both fine tip and broad tip. I definitely loved the painting process the best and dream of doing more projects like this one.
If you're in the Portland area, stop by their sweet little cart off SE Division, in between 11th and 12th. And tell them I say hi!
This Home Series
Home. It is an interesting concept to me. It is more than a structure, more than a place to rest your head. It's a place to settle yourself, feel rooted, comforted, and safe; a base to return to when your world stops spinning. For those who hold their homes near and dear, for those who's homes hold countless stories and sentimental value, I will draw a portrait. More often then not, people invite me into the stories of their loved ones as together, we provide a gift of a home portrait for them.
What is home to me?
Home, has become more aptly related to people and situations. As a kid I moved eight times, and as an adult, a handful of times. I've lived in the simplicity of the Midwest, the complexity of foreign lands, and the calming medium in between. My family doesn't live in a house I grew up in, and I live near nowhere near them. None of this is a means of expressing regret or unattainable memories. This is me, observing my known feelings of associating home with people, and my known fascination with the homes that people grew up in and the homes they grow their lives in now. I am happy for the life that raised me to embrace change and exploration but I wonder about the stability of a consistent home someday, filled with a family to share it with.
Since 1974, Oregon Tilth has been a leader in the movement of organic agriculture by certifyng, advocating and teaching. Leading it's members in sustainable practices, they are continually investing in awesome tools to help support and educate the people involved.
In need of an easy and appealing handout to explain the process of Being Certified Organic, I illustrated a postcard for members of Oregon Tilth to hand out at places like farmers markets. Handouts on agriculture can often be stale and covered with chunks of text that no one wants to read. It may still have the chunks of text but they are parred down and enclosed in fluffy clouds that make you dream of marshmallows, (organic, vegan, non-GMO ones).
I'm all for healthy practices when the things we eat and the land we love are involved, so it was an honor to help communicate the message of what being certified organic really means.
The good folks at Clive Coffee let me in to illustrate a few of their beautiful espresso products in their workshop space, including the Lucca 53 and the brilliant Ratio Eight, (built right here in Portland!). If you are in the Portland area, check them out off Water Ave. They have a gorgeous show room offering goods for home brewing. You'll be welcome by passionate people who are invested in growing the community around quality coffee.
The people at Clive are the kindest and this project was pure heart fuel.
Imago Dei Community
"We are bold, strong, and courageous, unified in our diversity. We are seen by our Creator and he wants to hear our voices. We are vivid souls full of passionate hearts and empowered minds."
Branding for the Women's Formation at Imago Dei Community, a growing church in Portland, Oregon.
Imago came to me looking for branding to advertise their event entitled Seen, a time in which women could gather together and share their artwork, express their music, and simply be unified together in community. Events for women often give a false sense of gentleness, floral arrangements, and quiet attitudes among women, and honestly I was bored with it. I aimed to provide them with what they deserved to represented by: vivid color unified by pattern and shape. Women are brave, they are colorful, and they have a voice. Their individualism should be recognized, appreciated, and SEEN.
The branding made its way onto web advertisements, slides for morning services, tshirts, totes, and large scale wooden pieces that now adorn the walls of the offices at Imago, a constant bold reminder that we should all be SEEN.
Peninsula Covenant Church
Peninsula Covenant Church came to me in need of a logo for their awesome children's ministry. They wanted a childlike, hand drawn look to portray the kids, while also reflecting PCC's main identity of vibrant colors and a quad theme. I illustrated four different, vibrant children, marching like little soldiers for God's Kingdom, preparing to take on the world, (or snack time). PCC Kids serves infants-5th graders and the quad theme was a great number to illustrate these age groups.
Kids are so special to me and it was an honor to be able to make a logo for a program that values these little buddies and serves them day to day.
It's an honor to continue to tell the story of what Loom International does to partner with and serve people. Through translatable typography and simplified visuals, the designs I create have the opportunity to reach people all over the world, and help them to understand the affects of Loom's work. Even as I type that, the impact of that honor blows me away. And I love the challenge of applying my knowledge to meet the needs of their diverse audiences. There is a necessary clarity and an appreciated personality that builds the foundation for any piece I create for Loom, and their Annual Report fit the prompt.
With their report, I was given space to mold the facts and stats into a cohesive and vibrant booklet. In keeping with their color scheme and style of inviting and playful imagery, I added texture this time around to keep progressing their marketing. I hope that the message they want portrayed, reaches the masses of people they desire to partner with in working together to provide change.
This little book is an extension of my heart for exploring the outdoors. Nature resonates with my soul, making me feel most alive and inspired to create. The book was initially driven by what I have learned from working for a company that is more than retail. Title Nine is an environment that has pushed me out of my comfort zone, challenged me to be a better servant to people, raised me into a leader, helped me to embrace individuality, and grown my desire for adventure. Motivated by a challenge from a Creative Director, I designed part of this book at my own will. Over the past couple of years my photos and stories have continued, as they will in the future. Over and over I see the bond that forms between people when they go through something challenging together. Relationships are born and grown out of these journies. And so I’ve decided to keep this project going, adding to it from time to time when I feel led to share another adventure. Stay tuned and follow along!
Loom International Branding
Previously named Women and Childrens Advocacy Center, this Oregon non-profit organization saw a need for a new visual identity to more clearly represent who they were and how they wanted to partner with the world to inspire change.
Together with my talented friend, Nate Grubbs, we re-branded them as Loom International. Loom works all around the world, serving women and children by partnering with people to ignite and execute change. A loom is a common tool across countless culture, and its representative of people woven together, supporting one another to form something whole.
Fueld by their desire to be seen as approachable and understandable, (with many a fist pump for white space), we focused on clean and minimal design. With Loom's appearance, we also wanted them to stand out to encourage both curiosity and involvement. In that, we relied on illustrations instead of photos, to tell the stories of projects Loom is involved with.
If you have a minute, jump over to Loom International and learn more about the amazing work they do around the world. They are truly a phenomenal group of humans and I'm thankful to have partnered with them.
The logo, type treatments, and color schemes were created in collaboration with Nate Grubbs. Nate created their awesome website, along with videos to further promote Loom's story. Definitely check out his work.
I continued to work on various printed materials as you'll see throughout my portfolio, including business cards, brochures, storybooks, board games, and other promotional materials.
Photos graciously taken by Ashley Perlberg of Weeno Photography who also does awesome work for the world with her hubs, Kellen.
The Right Brain Initiative
Brain Food is a deck of 50 cards, each illustrating and directing a different activity for kids to use their imaginations. It is a collaboration between AIGA Portland Design For Good, the Right Brain Initiative, and 10 illustrators, who all want to see more opportunities for kids to experience the life changing effects of art. It With the help of funding from communities near and far, the decks were donated to classrooms around the Portland metro.
*Shown are the 5 cards I illustrated, in addition to the cover illustration which was made by Sara Sjol
Decks are for sale online here, and in stores at local Portland New Seasons. All sales directly benefit The Right Brain Initiative’s arts education programming in Portland area public schools.
What does this mean for kids, for you, and for me?
Kids are the future of tomorrow and I do believe that with their help and the influence of art, they'll be better suited and encouraged to change the world. Fuel Kids to make art, fuel the world. So we all win, good job on helping them!